Communication between Science, the Public and the Media (Phase 2): Importance, Chances and Risks of Social Media

Background and aims

Science and the media are among the pillars of any democratic society. They inform government and the public, strengthen education and public knowledge, and stimulate democratic debate. But how does the relationship between science, the media and the public actually work? In a two-year project entitled “The Relationship between Science, the Public and the Media”, a group of experts formulated a series of recommendations ‘On Designing Communication between the Scientific Community, the Public and the Media’.

The second phase of the project is now turning the spotlight on social media. Social media and social networking have enormous potential for communicating science. They enable flexible switching between the roles of communicator and recipient or user. At the same time, they blur the boundaries between public and private communication. Information communicated in the mass media can now be shared, modified and commented on by individuals.

The key question addressed by the project is how the specific characteristics of social media affect the generation and communication of scientific content. The project aims to quantify the opportunities associated with these new technologies more accurately (e.g. wider reach, increased participation, interactivity), as well as identifying and assessing specific risks (e.g. inadequate quality control, disinformation, mainstreaming and fragmentation). An overview of current international research in this field will also be produced, with a particular focus on science communication.

Review of the closing event, 28 June 2017 (German):

By loading the video, you agree to YouTube’s privacy policy.
Learn more

Load video

Always unblock YouTube

Review of the workshop, 18 March 2016 (German)

By loading the video, you agree to YouTube’s privacy policy.
Learn more

Load video

Always unblock YouTube

 

Expert reports drafted as part of the joint academy project (German)

• Jan-Hinrik Schmidt/University of Hamburg:
  Soziale Medien als Intermediäre in der Wissenschaftskommunikation (Social Media as Intermediaries in Science Communication)
  
• Klaus Beck, Leyla Dogruel/FU Berlin:
  Ökonomische Perspektiven des Wissenschaftsjournalismus und der Wissenschaftskommunikation (Economic Perspectives of Science Journalism and Science Communication)
  
• Henning Lobin/Gießen University:
  Künftige technische Rahmenbedingungen der digitalen Medien (Future Technological Frameworks for Digital Media)

The above are drafts of the expert reports commissioned as part of the joint academy project. Their content formed the basis of the presentations given at the workshop ‘Bedeutung, Chancen und Risiken der sozialen Medien für die Wissenschaftskommunikation’ (Importance, opportunities and risks of social media for science communication) held on 18 March 2016 in Berlin.

Further Information

Blog Science Communication to the power of 3 (link to German web site)