Creating Value from Data – Potentials of data- and AI-based value networks
Using digital technologies for collecting and analyzing data allows both the improvement and flexible customization of services and products, offered in a wide variety of sectors and industries. This, however, typically requires an extensive collaboration of different actors to enable access to data and technologies. This publication examines such data-based value networks within digital ecosystems. Here, the participating actors generate knowledge, create value, and thus achieve measurable benefits based on shared data and the implementation of Artificial Intelligence. In addition, economic, technological and data-related potentials are systematized and concrete recommendations for the successful implementation of data-driven value networks are given.