Background and objectives
How should communication on the subject of new technologies – such as nanotechnology or biotechnology – take place? What communication and participation measures are needed when it comes to researching Energy Systems of the Future? What are the overarching success factors in technology communication? How do we handle controversial, risky topics? Can dialogue formats and strategic risk communication help to achieve better results in this connection than the existing information policy? And what possibilities does communication on social media like Facebook, Twitter, etc. offer?
These are the questions that acatech and Wissenschaft im Dialog want to explore with young science communication talents, young journalists and young scientists interested in communication in their workshop on technology communication entitled “Lernwerkstatt Technikkommunikation”. Insights on topics from academics and practitioners in communication, contributions from the participants themselves and excursions stimulate an in-depth exchange of ideas.
The objective of acatech and Wissenschaft im Dialog in holding the annual workshop is to focus attention on technology communication, given the fact that its importance and standing within the broader context of science communication is rarely given separate consideration. Particular emphasis will be placed on the conflict between theory and practice. The objective is to run communication activities scientifically (e.g. in a school or museum setting, in PR work, marketing or policy advice) and also to bring current challenges in communication into the research (e.g. communication science, sociology, didactics, pedagogy, linguistics) to provide impetus.
All information on the previous technology communication workshop can be found at Lernwerkstatt Technikkommunikation 2023 (in German).